From the Executive Director: A New Website in the New Year
My first full year at SFA sped by in a blur of meeting members, attending events and forging relationships with our partners, allies and funders. It was also the year we decided to take on the challenge of designing and a new SFA website, a team effort led by Laura Borgendale, with assistance from Katie Feterl, Jason Walker and Johathan Kirkpatrick. There’s nothing like creating a new website to force you to concisely define your work, and figure out the best way to organize our deep pool of informational resources so visitors can easily access whatever they’re looking for.
The process has given me deep appreciation for the incredible body of educational materials developed by SFA’s staff and consultants, on a wide variety of topics, providing real value to the regenerative ag community. The new website is designed to clearly communicate the value of what we do and to make it easy to access educational resources in all their forms. We look forward to hearing your thoughts about the site after it’s launch in early 2023.
P.S. For those of you still searching for the perfect gift for the book lover in your life — or if you’re planning to curl up in front of the fire with an engrossing book yourself during the holidays — I recommend Corban Addison’s Wastelands. It’s a legal thriller that chronicles the real-life courtroom battle between Smithfield Foods and a small North Carolina community seeking justice for the life-altering pollution brought about by the company’s large-scale hog operations.
It’s meticulously researched, but reads like a well-paced and absorbing novel, complete with superheros and one very powerful villain. It’s also a testament to the power of a small group of determined citizens. Spoiler alert: the good guys (and gals) win.
I wish all of you a peaceful and prosperous 2023 and look forward to connecting with many of you at our Feb. 11 Annual Conference or our Soil Health Summit in March.